As a Product Manager, you will play a strategic role in the development and diversification of Leclerc's national brands. You will be the main contributor to product innovation by working closely with the R&D, innovation, production, and marketing teams to transform consumer insights into concrete opportunities. Your objective: to manage the product life cycle while maximizing their impact on the Canadian and North American markets.
Your Main Tasks:
- Product Innovation and Development:
- Identify diversification opportunities by exploring new categories, co-brandings, or line extensions to capitalize on the national brands' notoriety.
- Collaborate closely with the R&D and innovation teams to develop effective briefs and propose product solutions that meet emerging consumer needs.
- Ensure the feasibility of projects by considering industrial constraints, costs, and time-to-market.
- Strategic Positioning and Range Management:
- Define and refine the range positioning based on consumer insights and competitive opportunities.
- Prioritize target markets and ensure that go-to-market strategies (distribution, pricing, promotions) are optimal for each segment.
- Collaborate with marketing and sales teams to ensure successful product launches aligned with commercial objectives.
- Data Exploitation and Market Analysis:
- Conduct continuous strategic monitoring of competitor performance and market trends.
- Analyze consumer data to identify niches and growth opportunities, and transform these analyses into concrete actions to expand product ranges.
- Proactive Product Lifecycle Management:
- Oversee the complete product lifecycle from launch to withdrawal or repositioning.
- Propose improvements or innovations to maintain product competitiveness based on market dynamics.
- Monitor product performance (sales, market share, customer feedback) and recommend strategic adjustments.
- Cross-Functional Collaboration and Operational Execution:
- Collaborate with operations and production teams to ensure that projects are feasible and aligned with industrial capabilities and quality standards.
- With the sales team: Develop product arguments and actively participate in client presentations (banners) across the country.
Your Profile:
- Education: University degree in Marketing, Management, or Commerce.
- Experience: 7+ years in product management, strategic marketing, or innovation, ideally in the food industry or fast-moving consumer goods.
- Key Skills:
- Strategic Vision and Innovation: Ability to identify growth opportunities and develop innovative and differentiating product concepts.
- Project Management: Organized, rigorous, and able to manage multiple projects while respecting deadlines and budgets.
- Analysis and Optimization: Leverage market data to guide decisions and maximize range performance.
- Cross-Functional Collaboration: Work effectively with internal teams and external partners to maximize initiative success.
- Communication: Present concepts and results clearly and impactfully.
- Bilingualism (French and English):
- Availability for occasional business travel
As a Product Manager, you will play a strategic role in the development and diversification of Leclerc's national brands. You will be the main contributor to product innovation by working closely with the R&D, innovation, production, and marketing teams to transform consumer insights into concrete opportunities. Your objective: to manage the product life cycle while maximizing their impact on the Canadian and North American markets.
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Your Main Tasks:
--------------------
-
Product Innovation and Development:
-
Identify diversification opportunities by exploring new categories, co-brandings, or line extensions to capitalize on the national brands' notoriety.
-
Collaborate closely with the R&D and innovation teams to develop effective briefs and propose product solutions that meet emerging consumer needs.
-
Ensure the feasibility of projects by considering industrial constraints, costs, and time-to-market.
-
Strategic Positioning and Range Management:
-
Define and refine the range positioning based on consumer insights and competitive opportunities.
-
Prioritize target markets and ensure that go-to-market strategies (distribution, pricing, promotions) are optimal for each segment.
-
Collaborate with marketing and sales teams to ensure successful product launches aligned with commercial objectives.
-
Data Exploitation and Market Analysis:
-
Conduct continuous strategic monitoring of competitor performance and market trends.
-
Analyze consumer data to identify niches and growth opportunities, and transform these analyses into concrete actions to expand product ranges.
-
Proactive Product Lifecycle Management:
-
Oversee the complete product lifecycle from launch to withdrawal or repositioning.
-
Propose improvements or innovations to maintain product competitiveness based on market dynamics.
-
Monitor product performance (sales, market share, customer feedback) and recommend strategic adjustments.
-
Cross-Functional Collaboration and Operational Execution:
-
Collaborate with operations and production teams to ensure that projects are feasible and aligned with industrial capabilities and quality standards.
-
With the sales team: Develop product arguments and actively participate in client presentations (banners) across the country.
--------------------
Your Profile:
--------------------
-
Education: University degree in Marketing, Management, or Commerce.
-
Experience: 7+ years in product management, strategic marketing, or innovation, ideally in the food industry or fast-moving consumer goods.
-
Key Skills:
-
Strategic Vision and Innovation: Ability to identify growth opportunities and develop innovative and differentiating product concepts.
-
Project Management: Organized, rigorous, and able to manage multiple projects while respecting deadlines and budgets.
-
Analysis and Optimization: Leverage market data to guide decisions and maximize range performance.
-
Cross-Functional Collaboration: Work effectively with internal teams and external partners to maximize initiative success.
-
Communication: Present concepts and results clearly and impactfully.
-
Bilingualism (French and English):
-
Availability for occasional business travel
Full-Time
Sales and Marketing
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